V I S I O N
We may possibly be the first company in the world to use luxurious royal suiting fabric to craft watch straps, and our ambition is to become the most luxurious and fashionable fabric watch strap brand in the world.
OUR STORY
At a high-profile banquet, an encounter with a distinguished member of the British royalty revealed a remarkable standard of sartorial precision from the sharp lines of a bespoke suit to the polished sheen of footwear. Yet, notably absent was a timepiece. The reason offered was that neither leather, metal, nor canvas could truly harmonize with the elegance of such attire; it was humorously remarked that a watch should be able to wear its own tailored suit to match the occasion.
Inspired by this insight, we pioneered the concept that "the watchband is the suit." At STRAPSUITS, we transcend the production of ordinary watchbands. By sourcing the world’s finest sartorial fabrics, we craft watchstraps that offer a seamless fusion of high fashion, exceptional comfort, and lasting durability. Our mission is clear: to establish STRAPSUITS as the premier global authority in luxury fabric watchbands, ensuring every timepiece is as impeccably dressed as its wearer.
MISSION
We are a new brand in 2023. We don’t make ordinary watch straps, we exclusively create luxurious, fashionable and truly cool fabric watch straps.
DURABILITY & OPULENT COMFORT
STRAPSUITS's Merino wool watch straps offer superior durability and breathability compared to leather and canvas straps. They are highly resilient and comfortable, thanks to their microstructure. The intricate interweaving of fine, tough fibers provides high tensile strength, while numerous tiny cavities effectively absorb and release moisture. The surface coated with natural lipids enables resistance against stains and water, enhancing durability and ease of cleaning.
