Since 1836, Holland & Sherry has been at the forefront of the textile industry in Hawick, Scotland. Today, it is the world's premier fabric brand, trusted by royals and nobles across the globe, including those in the UK, Spain, the Netherlands, Dubai, Saudi Arabia, and beyond. Our brand represents the pinnacle of aristocratic culture and superb craftsmanship, making it an essential addition to any gentleman's wardrobe. With Holland & Sherry, you'll experience the very best of luxury and refinement, a feeling of high society that's impossible to resist. Join the ranks of distinguished men worldwide and elevate your style with Holland & Sherry.

Harvested from the Andes Mountains, the zenith of opulent Merino wool.


At Holland & Sherry, we use a variety of luxurious and high-end wool and horsehair. Our wool selection includes prestigious Merino wool from the United States, Australia, and New Zealand, as well as Cashmere goats, fine wool sheep, and Moroccan goats. And our horsehair is sourced from horses in Kazakhstan and Uzbekistan, providing a soft, lightweight, durable, and exceptionally noble fiber.


As a brand collaborating with Holland & Sherry, we are thrilled to announce that for the first time ever, we are using the luxurious fabrics from the royal-appointed supplier in our watch strap products. This collaboration has left us in awe of the exquisite straps made from Holland & Sherry's materials, which effortlessly exude elegance and comfort whether paired with casual or gentlemanly styles. We have employed the highest level of craftsmanship to ensure that these straps are not only fashionable and durable, but also provide you with an unparalleled wearing experience.